HUBX: Branding

The science behind the apps. HubX is a technology hub, building next-gen apps using world-class expertise and cutting-edge tech.

The growing brand needed a more robust and strategic brand language. On this basis, we set out to renew the brand identity for HubX and its sub-brands from idea to production. We planned the rebranding, logo, new visual identity, website, brand materials, and guidelines.

All together now. A strong scratch emphasizes the letter X on the right side of the new logo. When this sheared letter X figure is superimposed, it creates the structure of DNA. The X fragments represent sub-brands, which are then combined to make the perfect DNA structure.