Good Natured Granola Packaging

This project is for a fictional healthy snack company called Good Natured that promotes using only real ingredients in their products (ie. Nothing processed or dyed with names you can pronounce) and also raises awareness about protecting animals in the regions where the food is being sourced. The bear drawing is based off the Brown Bear and on the back of the package it would have a little blurb about the bear protection foundation the money from purchasing the granola goes to. This is my first packaging design concept I’ve made since graduating from college.