America By The Numbers with Maria Hinojosa Logo

Designed a logo for documentary series America by the Numbers with Maria Hinojosa. The 8-episode series, produced by The Futuro Media Group and airing on PBS and World Channel, explores the stories behind America's quickly changing demographic landscape. The final logo uses abstract human figures referencing those commonly used in demographic charts. Figures vary in color, reflecting the diversity among the numbers, while the uniform lines of figures can be used to mirror the American flag. The repeated dot pattern of the figures' heads can serve as a border or pattern while referencing the overall shape of the logo and its associated brands. Color palette pulls from those of associated brands Latino USA and the Futuro Media Group.