Freedom Over Anything (FOA) - Website Design & Development | UI

Challenge

FOA approached us days before their launch with a dysfunctional website that did not serve their purpose. Among several other issues, their main concerns on the website were that users were unable to checkout/purchase products, the user interface was cluttered and inconsistent with their brand identity and they did not have a proper CMS to manage orders and inventory.

Solution

An enhanced online shopping experience

Since 90% of FOA’s target audience use mobile, we built distinctive User Interfaces for mobile and for desktop with extra focus on building a responsive layout similar to a mobile app. The architecture of the e-commerce store was built on the foundation of an AWS EC2 server which is easily scalable based on platform growth and enables faster load speeds eliminating possibilities of user drop-offs. Our tech stack compromised of a WordPress CMS with WooCommerce for product and order management and Elementor Pro page builder for easier code free design & faster turnaround time achieving marketing goals. We integrated Facebook pixels and Google Analytics to build a data-driven framework to better understand user behavior, optimize conversions and generate more leads.