FITC — Spotlight UX

Hi guys! We’re now happy to share a small detail with you from the visual identity we created for the design event “Spotlight UX” hosted by our longtime client FITС.

The task was to build a visual style for the event that would naturally fit in with the old brand and, at the same time, resonate with the modern professional design community.

We opted for the crystal as a metaphor for bringing together the top-level experts in the industry in one place and the thin beam as a metaphor for spreading knowledge through collaboration.

We are Oddbee

Digital Hive. A creative digital agency based in Toronto. We create brands, products and websites for ambitious tech companies and startups.

🔗 Check out our portfolio on the website: oddbee.com

✉️ Got a project? Drop us a line at hello@oddbee.com