Pookie Style

Check out our latest Brand Identity project for Pookie! ⭐️

Many of you might recognise the name because the brand we have created is for Pookie Tredell, who was a finalist in Season 18 of Master Chef.

Pookie approached UNBXD to create a personal brand that will help her connect with her audience and create a branding identity that can be used for future expansion to many different sectors, including kitchenware, TV shows and more!

With this project, we wanted to capture Pookie’s fun and bubbly personality while also representing her roots in Thailand. The brand is a modern twist on more traditional, well-known Thai patterns. Using a minimal symmetric grid, the brand can be compiled up to 32 assets, making this brand a fun, creative, exploratory & diverse identity that can be rolled out across a variety of different mediums.