Topgrad - Graduate Application Management
Our main goal with this project is to create the whole user journey from scratch, researching the market and providing a perfect user flow to help Topgrad provide solutions that work in practice, not only in theory.
Topgrad is meant to simplify the process of application for graduates. Offering the possibility to manage the process, the user can set statuses for each application and quickly see other applications' progress. Here is a simplified user flow that was created during the ideation:
As the initial brand colors of Topgrad were blue and yellow, we had to make sure that our pallet is aligned with the main Topgrad colors, also the font choice wasn't accidental, we really wanted to show professionalism, and at the same time the app is for young graduates, after a couple of proposed variants, HK Grotesk proved to be the best choice.
The whole website was created using custom visualizations that points out the main features of Topgrad. We just wanted to make it simple and basically show how Topgrad works.
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