Valiana Variantza

Based in Milan, the photographer Valiana Variantza is active in the area of fashion photography. The logo we designed aimed at presenting the photographer as an important, different and young professional. Her name’s initials constituted the canvas for the patterns and the motifs that would refer to fashion industry.

The animal prints were chosen as one of the logo’s motifs, as they are used amply in fashion and consist of a basic element in most eccentric appearances. Finally, the distinctive transparency of the professional card we created allows for a singular game, through which the photographer’s “capture” is revealed.