Logo for Anthem Creative Arts

[Client Work, 2022]

Fire and brimstone. Old Testament. New world.

It was such a fun experience to create this icon and logo for my good friend Farai Dube.

Anthem Creative Arts is a hybrid creative studio, and multi-disciplinary arts firm. A new philosophy for music-making. An independent creative enterprise. We wanted something iconic, monolithic, something with a dreamscape quality.

“Tattoo-worthy” was definitely in there.

A process dump on this one (might keep it a thing, let me know what you think?), and probably one of the best moodboard references to date.

This one felt very much like a truly collaborative process. More than a client.

Thank you.

Artwork:

Bespoke icon glyph.

Typefaces:

‘Knockout HTF50 Welterweight’ by Jonathan Hoefler and Tobias Frere-Jones.

Image Description:

An Off-white glyph, with 8 beams forming a cross on a Black background.