Dermatology logo

The objective of the DERMA PAU logo is to offer scientific evidence without losing human quality.

In the research based on the brainstorming, I found a book called the science and the art of looking, by Daniela Gutierrez, this author relates dermatology with art since the dermatologist uses art to learn, through observation, the knowledge, and reasoning to observe works of art. This is when the dermatologist gains experience and learns the true art of dermatology.

Based on this information, I designed the logo icon, which creates two characteristic elements of the brand: the first is a magnifying glass, one of the main tools that dermatologist uses to observe. The second is the letter P, which evokes the name of the brand (Derma Pau).