Hello Fresh: logo & brand identity

HelloFresh is an advanced healthy food brand.

Task: The logo had to be minimalistic, understandable and stylish.

Brand advantages: Selected products, modern technologies, author's recipes, fast delivery, a wide range of nutrition programs.

The brand has a wide audience - from athletes to people who just want to lose weight.

All of these factors led me to use bright colors in this identity, a typeface inspired by graffiti culture, as well as blurred circles and geometric shapes in posters and advertisements. A fresh look at familiar things.

The logo adapts to the area of ​​use - there is an option with or without a descriptor, as well as an option with a stroke to focus on the brand name.