Koike Saké

One challenge faced when designing the labels was how to differentiate between the types of sake. Each grade of sake provides a unique drinking and food-pairing experience. We used the ancient and auspicious motif of Sho-Chiku-Bai to create a three-tier ranking system that follows Japanese tradition.  Another creative way to tie the illustration choices back to the brand was by adding a small tag that hangs off the bottle's neck. This allowed more information to educate consumers about the tradition of Sho-Chiku-Bai, while also adding design elements that are in line with current industry trends.