Phoenix | Logo Explorations

Initial logo explores for Phoenix, a boutique brand strategy, research, and insights consultancy that works closely with client teams and collaborates with other partners and agencies on their behalf.

They have outgrown their current branding and are in need of a refreshed look that showcases how they have grown in the market and work with big-name clients like Noom and WhatsApp.

The logo must feel approachable, tech-forward, modern, and dynamic. But Phoenix's visual identity should remain as neutral as possible so it doesn't overpower the clients' identities. Feelings of transformation, fluidity, continuity, circularity, and shaping visions were all considered.