Hey all! I want to share with you one of my last projects, Demobase!

Demobase is a B2B service that helps software companies to get prospects excited about their software. It’s a demo experience that makes products shine, explaining all their use cases, and amplifying all their value in a highly personalized and easy-to-digest video format.

I helped Demobase create a new brand identity from scratch and an engaging website experience for this project.

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Behance

Brand

I started off by brainstorming 
ideas for a cool brand that reflects Demobase purpose.

I used a modern geometric font as a base which I customised with 30º angle cuts, the same angle commonly used for the play button symbol. The play button is at the core of Demobase. It all starts by pressing play!

Website

For the website, I focused on using playful illustrations and animations for an immersive experience