Refersion - Brand Strategy

Hi folks, happy to share the new visual identity we developed for Refersion, an online platform that specializes in affiliate marketing, as well as first-party tracking and growth.

As a result of their incredible growth, they were in need of a brand refresh, including a new website and an overall user-friendly experience. Our goal was to present Refersion as a trustworthy, professional brand while maintaining their familiar and dedicated approach to customer service. The new brand feels like a natural continuity from the old one, with the asterisk symbol at the center of the identity. We envisioned it as a connection between the marketplace and influencers, with ambassadors and partners.

The color palette is led by a vibrant Refersion green and is paired up with dark navy blues and vibrant Capri and Purple colors. The colors come into full force when applied to the new graphic elements: soft geometric shapes that connect, intersect, and scale-up throughout the different layouts.

Take a look at the Refersion website to see the new identity and website fully fleshed out! 

We are BB Agency

We're a digital agency crafting holistic, people-friendly experiences. We serve as a strategic partner for fast-growing tech companies in need of a scalable website with modular CMS, a design system, and future-proof brand identity. Through challenging core assumptions, we shape the products and services that improve the lives of thousands every single day.

Check us out at www.bb.agency