A New Earth Project
A New Earth Project
A New Earth Project approached me with the challenge of branding a sustainable packaging movement, budding in the surf industry and spreading beyond into the outdoor world. Great collaborating with @Alex Lloyd on this one.
The goal wasn't just a standout certification mark on fully recyclable packaging, though that was pivotal. It was a lifestyle brand that could bring change to an industry through the influence of top surfers and creators like Kai Lenny, Koa Smith, Kelly Slater, Peter King, and Karlos Munoz.
