Shopify Inbox - Interactive Brand Playbook

I have been working on both our Messaging UX and Retail Marketing UX teams here at Shopify for a little while now, and the bittersweet moment has come to fully transition to Retail Marketing.

Shannon Murphy and I created the original marketing campaign that became the foundation for the Inbox brand. Over the months that followed, Annie Berrones and Aishah Griffin joined in to grow it into what it is today, one of Shopify's fastest growing products.

Aishah and I finished up an interactive brand playbook just in time to hand it over to the new team taking over the product marketing. I can't wait to see how far the new team takes the brand and how they're going to interpret the next phase of Inbox.

I couldn't have asked for a better team to collaborate with, and to show the world all their hard work. ❤️