BSA Scout Shop Brand Style Guidelines

The last quarter was spent pulling together a comprehensive Style Guide that includes all of the elements iconic to Scout Shop (both online and in-store). The style guide for the Supply Group includes everything from the colors, to the fonts and repeating graphic elements, along with when and where to use them. The style guide also shows examples of in-store signage, campaign assets, and details BSA’s guiding principles for social media and is used by any teams doing any internal or external marketing or communications regarding Scout Shops.