Coffee Shop Brand Identity & Signage

My primary challenge for this brand was to create a unique visual identity with a strong presence that would stand out and be memorable in the competitive industry of craft coffee.

Inspired by nature, living intentionally, and founder Michael Bean's background in horticulture, we designed the brand to reflect their primary value, growth, as well as the high quality of their product.

This custom illustration reflects this, and is used throughout the brand's collateral as a recognizable brand mark.

The monogram creates a memorable secondary logo that uses rounded serifs to mimic growth in a more subtle and minimal way. Combined with the unique clover background shape, the monogram introduces a unique design element that can be used in place of more traditional shapes like circles or squares, continually reinforcing brand recognition and memorability.

Here, the secondary logo is mocked-up as potential signage.