Coffee Subscription Welcome Card

The primary challenge for this brand was to create a unique visual identity with a strong presence that would stand out and be memorable in a competitive market.

The brand's visual identity, which is reflected in this Welcome Card, is inspired by the founder’s passion for nature – their knowledge of horticulture and farming practices, and the natural flavors found in their roasts. Designed to reflect the brand’s primary value, growth, we created a color palette that evokes feelings of growth and new possibilities with custom illustrations, natural textures and compostable packaging materials, bringing the brand to life.

Keeping the brand values in mind, as well as serving to further differentiate the brand in a crowded market, we designed all of the packaging with sustainability in mind, including these Welcome Cards, which are printed on seed paper.

The design uses a combination of natural elements and colors, directly reflecting the coffee bag packaging, bringing everything together to create an inspiring and memorable coffee brand unique to the industry.