Identity Suite for Evexia Wellness

When we were approached to create a suite of packaging and labelling collateral to compliment an upcoming Wellness Brand, Evexia, our first step was to understand who was going to purchase from the brand. We zoned in on the target segment which was metropolitan office going, worn out millennials looking for a brand where they could invest in to hit their wellness goals. That when we knew exactly how to build Evexia's brand story - Today, Evexia is approachable luxury.