Environmental Branding and Mascot for Outgrow

As WayCool, and AgriTech conglomerate were poised to launch its latest initiative Outgrow, they wanted a mascot that resonated at the Grassroots level with the Indian farmers. Project 1.6 created 2 personas with the warmth and approachable tonality that Outgrow has and translated this into the Environmental Branding to be displayed in the targeted touchpoints.