Pixpay: Spend management SaaS tool landing page design

The challenge

Financial tools aren’t the most exciting products to use—they can feel cold, boring, and corporate. How do I make it engaging and customer centric?

My design approach was inspired by minimalism in design. Which is not wholly about flat color palettes and non-skeuomorphic buttons— it’s about how information is structured and the cognitive load required to use the given features.

Project Scope:

• Industry research

• Website visual hierarchy and copy

• Brand exploration and art direction

• Website and landing page design

• Custom illustrations