Drinks Brand Refresh - Concept

A one-day effort of an imagined rebrand of a well-known local brand in Singapore after reading that they posted a $3.3m loss in H2 2021.

The question I asked myself before embarking on this was - "Considering the history of the brand, how can we increase its demand among the younger generation?"

My take on it was to simplify the existing product design, giving it a modern refresh.

Excerpt from the company's website - "With a corporate history that extends more than a hundred years, Yeo’s has grown from strength to strength, from its humble beginnings as a striving enterprise in pre-war Singapore, to its transformation as a food & beverage conglomerate with a global network that spans the Asia-Pacific, Europe, North America and Oceanic regions.

A leading name in the Asian drinks market, Yeo’s has broadened its customer reach and entrenched its industry presence through a combination of geographical expansion and product diversification. On the beverage business front, Yeo’s competitive advantage lies in the Group’s ability to stay true and current to consumers’ changing palettes and individual preferences based on lifestyle and cultural differences"

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