STUDIO AXIS - Typography Branding

The minimal typeface build more room for us to play with the brand identity inside the logo. We aim to develop a strong, modern, approachable symbol that represents the future vision f the studio. The symbol itself is inspired from timeless and universal building forms. Upon first glance, one might see the corner of the house, a roofline, or an abstraction of AXIS. We want to create a simple mark that is flexible and reflective to the core of the business.