6sqft

Project Overview

6sqft, a CityRealty product, is a blog that delivers the latest on New York City neighborhoods, events, architecture, and history with an emphasis on real estate. I worked closely with the CEO and Editorial Director from conception to market to develop the brand strategy and experience design.

Problem

The blog had to be created in a short amount of time with a limited budget. With the NYC market already saturated with real estate and lifestyle blogs, we had to figure out how to showcase content that generated leads.

Solution

A full brand ecosystem was created and the blog was up and running within a month using the most streamlined go-to-market solution by utilizing an existing Wordpress template. Data taken from trending market insight was the backbone of how the experience design took its shape. Content partners significantly increased readership and now has over 10.5k Instagram followers.