HOW + Print My Design Shop Logo Evolution

My Design Shop is the online store for HOW and Print magazine brands.

The goal in this redesign was to leverage the brand equity of the HOW and Print logos individually and redesign the store logotype to help it feel more established and quickly recognizable as belonging to these brands.

A lockup of the two brand logos was created and then accompanied with a new, supporting type treatment for the My Design Shop store, all housed within these two square shapes paired together, essentially joining the three logos.

The subtle bookmark tails nod back to the idea of some of the products being sold in the store.