Email Deliverability Services
Deep Focus is an all-in-one global Digital Marketing Agency based out of Delhi. Starting from the roots of digitalization i.e. email marketing we currently offer end-to-end digital marketing solutions for our clients. We create stunning websites that empower an individual, small businesses, or even high-end corporate organizations to create an unbeatable and lasting online presence. Officially accredited in the exclusive & prestigious Mailchimp Partner Programme as one of the 4 companies from all over the country our prime focus is to create engaging and result-oriented strategies and plans of action for our clients.
We are talking a lot about how to create successful email campaigns, featuring guides for every occasion: transactional emails, re-engagement emails, seasonal emails, holiday emails, etc. Here, we are looking at one of the most critical email marketing details: email designing. At the heart of each campaign, it should be treated with respect.
Since email marketing is not going anywhere soon, and great expectations lie in store for it, it is vital to understand the basics. Let’s dive into email design, consider essential elements, find out how to build a modern high-converting digital newsletter, and get inspiration from real-life examples.
Important components for email deliverability services that we provide are :
Our deliverability experts know what matters the most for improving the inbox delivery rates / A sneak peek into the most important components that influence email deliverability / Here’s what you need to focus on for increasing the inbox delivery rate.
Service Providers
The most important component that can help to reduce the number of emails going to spam from your email address is your service provider. A reliable email marketing service provider like Mailchimp can help to remedy all your spam email worries. Hiring a Mailchimp expert will help you leverage the full potential of their email marketing services.
IP Address
Internet Protocol (IP) addresses are unique location identifiers that help to define a geographical location on the internet. A flagged IP address can reduce the inbox delivery rate and limit the return of your email marketing campaigns. A dedicated IP address will aid in distinguishing your email reputation from those senders who follow poor email practices.
DKIM
DomainKeys Identified Mail (DKIM) is among the important fundamental components of email deliverability that helps in safeguarding email senders and recipients from malpractices such as spam and phishing. DKIM is a type of email authentication technique that helps to identify the sender and brings accountability for emails sent.
SPF Record
Sender Policy Framework (SPF) is also a key email authentication method that defines the procedure to authenticate any email message sent from an authorized email server. The SPF record method is extensively used to prevent phishing emails. Deliverability experts can help you easily set up your SPF record to improve the email deliverability rate.
Email Black Listing
An email blacklist is a real-time database that helps to identify IP addresses and domains that are highly likely to send spam emails. Email blacklisting can stop your emails from reaching the inbox of your target recipient. This can drastically reduce your email delivery rate. Poor email list management, along with bad email content, can lead to email blacklisting. https://deepfocus.in/