Playbook App

Project Overview

Playbook was initially targeted to parents and caregivers, which would provide them a one-stop tool for various youth programs enrollment in their local area. Product strategy, branding, user experience, and visual designs were created for parent/caregiver-level dashboards. The business model has since pivoted to target coaches and organizations.

I led the UX and design phases alongside the co-founders with a series of workshops to help them focus on slimming down features for the MVP.

Discovery Phase

We started with whiteboard sessions to identify business goals, key features, target audience, and red routes.

Brand Creation

At this stage, minimal development of Playbook's brand tone, color palettes, and logo was explored.

UX Design

User flows and wireframes were created to ensure the user experience achieved product goals.

Visual Designs

A design system was created that can be templated for the developers to use for current and future iterations.