CityRealty Website

Project Overview

CityRealty is the oldest, continuously operating real estate website in NYC since 1994. I led multiple iterations and pivots that evolved the user experience over a 10-year span. 

Problem

Users visited the site mainly to search for a home, but that wasn’t reflected in the user experience strategy. Once the user finally completed their journey, there wasn’t enough to engage for return visits.

Solutions

With holistic data-driven approaches, I saw oversaw the growth and user engagement increase 65% to 75%. The user experience strategy was shifted so that searching for a home was the main priority and then dynamic geo-location content was implemented in order to increase user activity which funneled down to an increase in broker sales.