Zen&Art Rebranding

Z&A Inc. split into two newly created entities.  Z&A Inc was rebranded to Zen&Art an IT Services firm, and the two products they had developed were redesigned and rebranded and splintered into a new firm called ZettaLabs.  I worked as part of the rebranding team for the two new firms, their products and also the User Interface design of the applications. This included doing research on the industry and market trends and conducting usability testing for innovative features around big data and machine learning. I also helped design and create the Investor presentations and assisted in the firm's marketing plan and social media strategy.