Up and to the right

I started off with the infinity sign like most people would when they think of 'loop'. It's way too common and it doesn't tell the full story behind LP (We close the sales loop for you and show you the pulse of your business.) So I converted them into two squares and ended up with this. The L turned into the axes of a chart and the P became an arrow. It symbolises LP taking your business up and to the right.