Bayside Mechanical | Branding, Business Card, Stationery

Bayside Mechanical is a small business, local to the Wasaga Beach area, that works on heating and cooling systems. The typical solution to branding a business like this is to include a hot and cold element, but I wanted to go a different direction and use one icon that could represent both ideas.

I used a lower case “b” and rotated it around to give the impression of spinning, like a fan. For the print collateral, I used the cutoff angle from the top of the “b” as a running motif.