CONSTRUFAMILY | Re-branding
Construfamily is a online store for wood playhouses that are simple, but well-made, sturdy, and will offer years of wonder and intrigue for the kid who wants to explore the depths of their creative soul. Getting one Construfamily house also offers a space where they can have some times to themselves.
We refreshed their brand starting with a strategy to position Construfamily as the industry leader they are. Stepping forward with a more confident but never boastful look, it was important that the brand be both sophisticated and approachable. We broadened their design language with a modular color block system and a library of 3d illustrations, to help communicates how Construfamily helps its clients discover and have the experience of building together.
Our Role:
Brand Strategy
Tone of Voice
Brand Identity
Campaign Design
Art Direction
Photography
Web Design