Upswell Branding '18 / 01
Upswell is a series of convenings for changemakers of all kinds–community organizers, philanthropists, nonprofit leaders, government officials, corporate responsibility professionals, and more. Fathom was tasked with bringing their vision to life with a visual identity that spoke to them and their unique audience.
We used a series of bright, energizing colors to breathe life into the brand. Upwell is harnessing the power of passionate people who can inform change and inspire action–and we aimed to replicate that energy in our palette.