«What if...» – 3D illustrations for CAM

CAM is an Italian company producing baby nutrition for newborns and children under 3 years. In order to understand the needs of the parents and children the company defined one of it’s values as to look at the world through baby’s eyes. In this campaign we made a Key Visual for the website, banners and images for catalog. CAM introduces parents to the child’s world and wants them to see the play in ordinary things.