Carlos Fernandez logo

I can’t imagine a harder logo project than building a logo for yourself. My concepts were ALL over the place on this one ha. Make sure to check out the attachment so you can see all my crazy idea sketches. There were a lot of directions I did like visually, but weren’t quite a fit for me.

In the end, the logo that fit was an evolution of the flames from my previous logo (conceptually, to express the organic line flow in my work) and forming a “C” (as I position the studio more personally).

Special thanks to @Inka Mathew for her very helpful feedback, much needed when I was stuck running in concept circles.

Really hope you like it! Next up: getting my website finalized!