Mushroom Revival

The folks at Mushroom Revival are absolutely obsessed with the healing power of mushrooms and were ready to spread their enthusiasm through the growth of the brand. Our mission at unpack’d was simple: help Mushroom Revival mushroom the culture around mushrooms.

Knowing that most consumers are unaware of functional mushrooms or even fearful - given the stigma around “magic” mushrooms - the brand needed to be approachable for everyone. Premium printing techniques like foil stamping and soft touch finish communicate trust and quality, while large floods of color make the brand feel warm and human. Utilizing color combined with ink blots of the actual mushroom species allow the packaging to visually communicate the powerful function offered by each specific species. (And absolutely NO psychedelic cues!)