Website & campaign for a fashion brand

Lock the world down

Berhasm, an Eastern European fashion collective has released its new FW21 campaign “Lock the world down”, which is series of collages that reflect the twist our perception of reality took over the months of isolation. It's been a year since restrictions were imposed on travel, entertainment, and public places visits that used to be a part of our everyday lives.

Campaign

Together with the new website we launched brand's new campaign "Lock the world down", which is a series of collages that reflect the twist our perception of reality took over the months of isolation. It's been a year since restrictions were imposed on travel, entertainment, and public places visits that used to be a part of our everyday lives.

Campaign Concept

We accepted these restrictions; we hid in our homes, and waited. But we never stopped dreaming. We dream so as not to succumb to despair and we go on creating spaces in our minds just not to go crazy. We miss the things that used to inspire us. that is why Berhasm team chose the spaces they missed so much during the pandemic.

Campaign Concept

For this series Berhasm teleports models from a studio in an apartment on the outskirts of Moscow to a parallel universe where museum halls and rainforests are next to Martian landscapes and are perceived equally and out-of-reach.

Campaign Concept

The production was remote at all stages. Its location was an apartment and a couple of backdrops. Models are roommates sharing same apartment.