The challenge.

Today, 70% of buyers complete half their research online before interacting with a sales rep. Marketing content and sales material accessible online have become complementary, interdependent and an additional driver for sales success.

Moreover, B2B buyers have moved away from presentations and are looking for more informative, interactive, and visually appealing content before they decide to buy.

Their attention spans are getting shorter, and competition levels are rising every day. So, in effect, sales teams will have to fight for a narrowing class of buyers with knowledge derived out of B2B sales enablement materials.

The solution

A versatile set of playing cards that acted as Sales enablement collateral at outreach events. Used in the “discovery” phase for clients. These cards were solutionized as an approachable, quick and nimble way for sales reps to engage potential customers based on their pain points and explain key feature solutions offered by Chargebee.