Quest Sailing

In any range of design, negative space is always worth exploring. Shaping the sails of a sail boat to partially expose the Q in this design to create a unique monogram. S was used to make the sail boat in a way that displays the sails mast and also the boat itself. Splashes of the typeface was also incorporated into the logo mark to rig the design together. Mark also has another hidden imagery that has to do with old maritime technique. Open to your critiques. Mahalo.