Retro 90's-inspired Logo

This was part of a round of logos created for a company called RTFM Tube. This platform makes it easy for skilled tradespeople to exchange knowledge about repairing complex equipment in the field.

The target audience is "skilled tradespeople of the Millennial and Gen X generations, both of whom grew up in the early days of the internet." The client wanted a 90's inspired, nostalgic style balanced with modern design principles.

In this version, I applied a traditional 90's rainbow treatment, balanced with the modern trend of flat colors. I also used high contrast to create impact and maximum readability.