Valentines Day - social media campaign

On Valentine’s day, we celebrate love, whether it’s an old fire or a new flame…

Since that’s boring, Bitpanda wanted to hear about some funny bad date stories.

The idea of the campaign to to engage the users on Instagram and Twitter by asking them to share some funny date stories. Prizes of €500 were given to the 14 funniest ones.

In this campaign I was responsible for the visual concept as well as 2D animation and soundtrack.

Results:

Twitter - Engagements 11% | Media views 19%

Instagram - Engagements 12%

*Copyright: Bitpanda GmbH.