Email Marketing Consultants
Our deliverability experts know what matters the most for improving the inbox delivery rates / A sneak peek into the most important components that influence email deliverability / Here’s what you need to focus on for increasing the inbox delivery rate.
Service Providers
The most important component that can help to reduce the number of emails going to spam from your email address is your service provider. A reliable email marketing service provider like Mailchimp can help to remedy all your spam email worries. Hiring a Mailchimp expert will help you leverage the full potential of their email marketing services.
IP Address
The Internet Protocol (IP) addresses are unique location identifiers that help to define a geographical location on the internet. A flagged IP address can reduce the inbox delivery rate and limit the return of your email marketing campaigns. A dedicated IP address will aid in distinguishing your email reputation from those senders who follow poor email practices.
DKIM
DomainKeys Identified Mail (DKIM) is among the important fundamental components of email deliverability that helps in safeguarding email senders and recipients from malpractices such as spam and phishing. DKIM is a type of email authentication technique that helps to identify the sender and brings accountability for emails sent.