Foodtruck Rally 2022 – Key Visual

Kawaii Key Visual, designed for the Foodtruck Rally 2022.

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The Foodtruck Rally is a cross-section of street foods from all over the world – classic burgers and noodles, tacos, and many others. Introducing characters straight from the streets of Tokyo gave freshness to the concept. Still, thanks to the diversity of our heroes inspired by various cuisines – we have expanded the symbolics beyond Japan! We supplemented the sweet – or kawaii as we prefer to say – characters with intense, eye-catching colors and a set of stickers.

Full case study here:

https://www.behance.net/gallery/140519645/Foodtruck-Rally-key-visual