Moncler App | Modular Design

With an aim to serve consumers a more dynamically driven approach to editorial story telling, we created a fully modular design system that allows us to curate stories based on user and topic-focused interest. This allows for multiple ways to tell editorial stories - from product focused narratives to in-depth interviews with Moncler Genius collaborator.

Each module had a key content focus. From purely inspirational content to active in-video purchase to upselling modules that integrate seamlessly with editorial stories. It’s an ecosystem that seamlessly merges narrative and sales.

Project done with: Roma Levin, Christian Lowell & Marcelo Reis Melo