Rydm Music - VI and Brand Identity

THE CLIENT

Rydm, New York, USA

THE PROJECT

Rydm approached me in late 2019 to develop the visual identity for their music app. The brief was to present them with a modern look complemented by a highly stylised logo mark which in time would also be able to easily identifiable when used without the name of the app.

The final design I presented features a heavily adapted san serif font and the use of negative space. The result is a fresh funky design that dances to the beat of the Rydm brand and app.

You can view more of the Rydm project here: https://markmurphycreative.com/portfolio/rydm