Sylvx

UX design and branding for a premium dungeons and dragons dice company, with the intent of creating a minimal UI to show off the high-end products.

category // branding, ux design

typefaces // Rawengulk, Lora, Extra Ornamental

deliverables // checkout page, hero, email blast, product page, commence page

photography credit // CrystalMaggie @ Etsy

date // 5/3/2022

objective

To revamp and reestablish the dice market to be high class and premium, using an elegant ux design and layout with a quality product.  The market right now is more focused on the nerdy culture of the game rather than the product of the dice used to play it.

solution

I used a clean, minimal typeface to display the high-quality product, all while adding a unique dungeons and dragons charm through the colors and the text copy.  I also kept the quality of the pictures consistent and used an overlay when needed.