Smooth Operator Brand Development
Remember that feeling after you got your license and you drove somewhere by yourself for the first time? That's the good stuff.
It’s totally possible for a driving school to be cool. Getting your license is one of those pivotal (and rare) moments that can replace teenage ennui with pure joy.
Smooth Operator is an approachable, friendly and warm approach to learning to drive. They’re positioned around the idea that learning to drive doesn’t have to be a scary experience (for the learner or their parents!).
Language and style wise, we have a self aware, open hearted feeling brand with the must fun and engaging sign writing in the biz.
The learner driver is respected as a key decision maker - and the brand communicates directly with them. They’re treated as equals, not as kids (and that makes all the difference in the marketplace).
