Grocery Outlet

Grocery Outlet is a brand that I feel has a lot of potential but is weighed down in its lack of system and focus. I made a corporate rebrand of the company in hopes of unifying its message and image.

category // corporate rebrand

typefaces // recoletta, termina, forma djr display medium

deliverables // brand guide, mobile hero mock up, uniform, bag, logo, rewards card, rewards app

date // 11/9/2021

objective

My goal is to update the brand of Grocery Outlet to better reflect its morals and general vibe. Also expanding the appeal of the store itself from just lower-income families to millennials. I also want to strive to remain the brand integrity while still clearly being Grocery Outlet.

solution

I kept the original palette but changed its shades to be less harsh, as well as adding in neutral colors to offset it. I also focused on a mobile layout in my rebranding as its was seriously lacking. Also updating the layout and typefaces to be more on trend.